There isn't much to do in Milan and that's the reason not many people enjoy it but here why I like it: There is so much great architecture everywhere, its beautiful, so the city becomes a great backdrop to shoot street style on. All my Milan videos have a certain for feel to them for this reason.
The 2nd reason is because things slow down a bit once you get to Milan (if you're working all of fashion month) and it's a nice change of pace after London and New York. A break full of stuffing my face with pasta is much needed.

Right after we finished shooting New York Fashion Week, Humai and I hopped on a plane to London. We were scheduled to shoot a few shows for Swarovski and cover street style for HEED. 

Shooting street style quickly became one of the things I love doing the most. There's a playful, game like challenge to it, and it's exciting running around in a foreign city searching for dope style. I'm hooked, hopefully I'll be doing a lot more of this. 

Here are the two videos I shot while I was out there.

...next up Milan.

I've always liked Naeem Khan's work but this collection was really impressive. I love the way he played with color and texture. This was definitely one of my favorite shows. 

Jeremy Scott of always fun to watch. His designs are fresh, completely out of the norm and always surprising. His show at NYFW was probably one of my favorite, so many great models decked out in dope hair and make up. Check it. 

Shot by Atif Ateeq and edited by Amna Ateeq for NYFW. 

Another season collaborating with @LibertyFairs results in a video full of ballerinas, brands and beautiful moments. I can't thank the whole Liberty team enough for trusting me with this vision and letting me run around with a camera and do my thing. Huge shoutout to @joekenneth_ for the inspiring voice over and @amaadbhatti for this stunning audio track. Please take a moment to watch the full video above. 🙏

I love working directly with brands, it allows me to foster a relationship that's build on trusting each others vision and creating a beautiful and engaging product that we are both happy with. I started working with Carolina Herrera a few months back when they asked me to shoot their resort presentation and visually we just clicked. I had a great time shooting it and the content I created was exactly what they were looking for.

Since then we have been working closely on a few projects the most recent of which was this BTS video of their bridal campaign. I wanted to go with a softer more romantic feel for this and though its really different with most of my other videos I was really happy with the way it came out. And the music Amaad Bhatti created for this was the perfect marriage (pun intended). 

Moving forward you will see a bunch more work that I will be creating for them. The next project will be to shoot their show at fashion week, which i'm super excited about.