In 2016

I traveled the world. Went all the way around it. Something I always dreamed of.

I gave everything a taste, not saying no to anything.

I did some of my best work. Video content truly became king and I came through with some good ideas.

I embraced every opportunity. Walked through every door with confidence. And started a conversation with anyone I wanted to.

We created HYFN as a side project but it quickly became a huge part of our lives. We met the most amazing individuals that inspire me every single day.

I went to Portugal and for the first time didn't feel the color of my skin or the hair on my face. I truly felt people were colorblind there. I realized that even in New York I'm subtly but constantly reminded of my appearance as being the other.

I met some of the smartest people in the world on a 4 night cruise who made me gain more perspective.

I found that I've always played being the black sheep in the room to my advantage.

I constantly tried to be the light in my wife's life who went through the loss of her mother

I fell apart.

I worked hard on patience, empathy and calmness.

I struggled to be a better son but was a pretty good sibling.

I fought a losing battle with fitness. Going to the gym was the worst part of my day.

I wrote down every idea I had, no matter how big or small.

I found my groove.

I danced every chance I got.

I became closer to myself. Understanding just a little bit more of what this whole thing is about.

I became an influencer.

I bought a Kindle and reconnected with books.

I made twice as much money as I did last year.

I fell in love with Paris. I fell in love with Tokyo.

I realized that I'm going to move away from New York at some point overseas.

I lost a friend.

I became friends with the people I look up to.

I met somebody I admired and totally blew it due to awkwardness.

The camera took me to incredible places I could have never gone on my own.

I went to Mexico City, Porto, London, Paris, Milan, Tokyo, Osaka, Kyoto, Bali, Amsterdam, Austin, Phoenix, Miami, Vegas and Los Angeles.

I made so many hats and I wore even more.

I let go of the fear of missing out.

I went out less. I partied less.

I dined more and drank fine wine more.

I hung out with fashion royalty.

I felt energy.

I spread pyaar.

I went to therapy.

I drove a lambo.

I watched A LOT of TV.

I listened to Future wayyy too much.

I bought Alexa and it completely changed the way I interact with my space at home.

I got a massage for the first time.

I started the process of building my first real office.

I decided what's next and will announce it soon.

I gave it everything I got.

I worked harder than I've ever worked.

I wanted to do it all and somehow managed to do all of it.

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Thank you all for your warmth and encouragement. Thank you for cheering my ideas on. To all my clients and collaborators, thank you for supporting my work and believing in my vision. I look forward to going even harder in 2017. Good luck to you all!

With so much love,
Atif

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THE MAKING OF THE OSCARS STAGE

I was offered an incredible opportunity to create a film document the making of the Oscars stage for Swarovski. (wow, even typing that sentence is a bit surreal). Jobs like these really challenge me and push me to do my best. And at the end of it I'm humbled and it further strengthens my belief in telling stories. The camera takes me amazing places and gives me experiences I would never be able to have, and this is why I keep doing what I do.

Shot and edited by me. 
Music by @amaadbhatti

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CARSON STREET 2.0 STORE OPENING

My homie Brain Trunzo just opened Carson Street, a beautiful menswear store in SOHO. Last night was the opening and took the OSMO with me to shoot a few visuals, I ended up filming a bunch and cut together this little recap. 

Go check out Carson Street at 20 Greene Street, NYC. 

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Professional Bull Riding at Madison Square Garden

Never did I think I would end up at Madison Square Garden shooting the Professional Bull Riding Competition. They contacted me and told me they wanted me to shoot this competition in the same style I shoot fashion shows. It kind of made sense, both live shows, high energy, everything time sensitive and fast paced - without hesitation I signed up to do it. Such a great experience. 

Grown Ups Playing Dress Up

This blog can't all just be about work, feel me? Must balance work with play.

Last month we went to our friend Vicki's Burning Man themed birthday party and the dress code was strictly enforced. Perfect excuse for me to pull out the cheetah hoodie and throw some eye liner on. 

Vicki is a new addition to our social circle. We met her at Camp No Counselors and hit it off with her pretty hard, she's probably one of the only people that we met there and are still tight with. I really don't like summing up people in a few words on a blog post but anytime we see her its all love and positive vibes, she exudes happiness but at the same time she's a no bullshit type of person and will keep is 100 with you, the type to make you check yourself. You need people like that in your life. 

She's recently quit her job and currently traveling the globe, something I cant wait to do one day. Here's a card we gave her on her way out cheering her on ->

Aside from being a truly warm person she is a great writer and storyteller, you can check out some of her work here

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NOVEMBER BTS

A little behind the scenes action at some of the shoots from November. 

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Interview with Cherish Chai

In the last year, I guess since I launched the HALAL-HARAM project, I get hit up often to do interviews which range from students working on their thesis projects about art and muslims, blogs, podcasts etc. And I enjoy doing these because I love having conversations about my work with all different types of people living all over the word. Its great to gain their perspective and share mine with them. 

I do a terrible job of cataloging these interviews but I recently had a conversation with Ramna Safeer who started a blog called Cherish Chai. She was very interested in my outlook on balancing my Pakistani heritage with living in America and the various projects I've been working on. Check it out here. 

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ART BASEL IN PHOTOS
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DANIEL ARSHAM AT YOUNGARTS MIAMI

I saw an overwhelming amount of work at Art Basel while in Miami. It's literally all around you during this week. Every party you go to, every restaurant you eat at, all over the streets, everywhere. This exhibit was extra dope to see because I've been meaning to check out Daniel Arsham's work in person and he has it set up on a way where you can pick up, feel and draw with the pieces pictured above. Unfortunately its not up any longer but if you have a chance to go see Daniels work, you must. 

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TRAVEL MOVIE . MIAMI ART BASEL

I've been to Miami a bunch but never during Art Basel. I kind of had the impression that it was one big party and the art was just an afterthought. If you plan poorly then that's probably what you experience would be, however there is so much great art and music from all over the world that everywhere you turn there is something interesting to experience. 

I really enjoyed it and I particularly enjoyed meeting people from all over the world and exchanging perspectives.

It's worth checking out, see you there next year?

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